![]() ![]() The issue of sales tax has been a consideration since Day One. He registered the company as Cadabra Inc., but decided the magical moniker was too obscure and sounded like "cadaver." Bezos was so fond of, he bought the URL, which still takes you to. Before Bezos named his website after the world's largest river, he considered, and his favorite,, after the command used by Capt. It includes more than 300 interviews with current and former Amazon executives and employees, and several conversations with Bezos.Īmazon didn't actually start as Amazon. Brad Stone, a Bloomberg Businessweek writer who has covered Amazon and technology in Silicon Valley for 15 years, offers an honest look at Bezos in his new book, The Everything Store. ![]()
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